Value of Life

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Thai Life Insurance

In 2008, the Thai Life Insurance account went into review - after 30 years with Ogilvy. 

I was brought on to PITCH TEAM to rescue the account:

Now, What? 

Fairly quickly, we pivoted from COMEDY to DRAMA; focusing on real and emotionally honest stories that can happen to anyone – a neighbour, a friends or even family.

...The work moved the client to tears.

Ogilvy won the pitch.