Target Holiday

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Target

Residents of Southern California got an unexpected sight last holiday season: snow. Target teamed up with AEG and L.A. Live to bring a free public event to downtown Los Angeles, filling L.A. Live with 180 tons of snow, carnival games, a giant sledding hill with a 30-foot snow castle, and—the main motivation for the winter wonderland—a “Giving Station.” Guests received a token for each event they participated in and later used their tokens to vote for one of four local charities at the Giving Station. Target donated money from the three-day event to all four charities; the one with the most tokens received $10,000.