STARE-DOWN
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SOUTHPAW
In 2015, eOne entertainment asked us to help promote and fuel anticipation for their upcoming blockbuster film Southpaw.
The solution was to challenged fans to experience the emotional discipline of a boxer with this outdoor experience. By challenging them to hold their focus in an increasingly difficult situation.
Social activation includes development of technical installation, red carpet event planning, and production of viral films.
Southpaw Premiere in Toronto
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07/10/2015
Social Posts (so far)
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07/10/2015
