Open Your World

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Heineken

The Brief
Heineken asked for a digital version of their ‘Open Your City’ campaign. Rather than just providing them with the digital matching luggage for this campaign, we gave Heineken a true game changer. We created an ‘always on’ service (not a one off campaign) that seamlessly integrated with Twitter and with our ‘men of the world’s’ nights out.

We created a unique algorithm that listens to social media activity, such as tweets, check-ins and photos across Twitter, Instagram and Foursquare and analyses where’s trending and matches it to user’s locations. This allows the service to automatically give users recommendations that show where’s hot right now, to help them decide where next to go in real-time. We’ve not built an Android or iPhone app, so it doesn’t need to be downloaded from an app store, and you don’t need to sign up or subscribe to this service. Instead it’s seamlessly integrated with Twitter, so users are just one tweet away from finding out where to go next on a night out. It works in multiple languages and is available globally. And for those of you who don’t tweet, we also provided real-time heat map on a mobile responsive website.